About this event
Digital experiences aren't just about technology, they're also about timing and togetherness. Understanding the millions of micro-interactions your customers are having with you, will empower your teams to deliver your products and services at the right time, to the right customer, in a way that speaks to their personal objectives. This requires knowing their wants, needs, and habits not yesterday or tomorrow, but right now. To truly unlock digital potential, you need to be empowered to confidently and swiftly work in new ways. If you're ready to unlock digital potential, we'll give you the keys. Join Optimizely leaders, customers, and partners on March 23 to learn how to:
- Build a culture of experimentation to empower better business decisions
- Unlock data-driven decisions based on your customers' behaviors
- Confidently create and innovate by bringing together science and creativity
- Create hyper-personalized experiences that drive outsized business outcomes
Speakers
Adam Grant
Organizational Psychologist, Best Selling Author
Wharton’s Top-rated Professor
Samuel Driessen
TEVA Pharmaceuticals
Head of Global Commercial Digital Platforms and Operations
Elizabeth Gabster
Optimizely
Global Lead, Strategy & Value
Rosie Rice
Optimizely
Sr Consultant, Strategy & Value
Justin Anovick
Optimizely
Chief Product Officer
Kirsten Allegri Williams
Optimizely
Chief Marketing Officer
Alex Atzberger
Optimizely
Chief Executive Officer
Joey Moore
Optimizely
Sr. Director Product Marketing
Paul Gruffydd
Kin + Carta
Technical Director
Ben Morgan
Avanade
Director, EMEA Digital Marketing Lead
Adam Grant
Organizational Psychologist, Best Selling Author
Adam Grant has been Wharton’s top-rated professor for seven straight years. As an organizational psychologist, he studies how we can find motivation and meaning, and lead more generous and creative lives. He has been recognized as one of the world's 10 most influential management thinkers, Fortune's 40 under 40, and Oprah’s Super Soul 100. He is the author of multiple #1 New York Times best-selling books that have sold over 2 million copies and been translated into 35 languages: Give and Take, Originals, Option B, and Power Moves. His books have been named among the year’s best by Amazon, the Financial Times, Harvard Business Review, and the Wall Street Journal and praised by J.J. Abrams, Richard Branson, Bill and Melinda Gates, Malcolm Gladwell, and Malala Yousafzai. His new book is THINK AGAIN: The Power of Knowing What You Don’t Know (February 2, 2021). Grant's TED talks on original thinkers and givers and takers have been viewed more than 20 million times. He received a standing ovation at TED in 2016 and was voted the audience's favorite speaker at The Nantucket Project. His speaking and consulting clients include Google, the NBA, the Gates Foundation, and the World Economic Forum, where he has been honored as a Young Global Leader. He hosts "WorkLife", a chart-topping TED original podcast; writes on work and psychology for The New York Times; and serves on the Defense Innovation Board at the Pentagon. He has over 3 million followers on social media and shares monthly insights in his newsletter, GRANTED. Grant was profiled in The New York Times Magazine cover story, "Is giving the secret to getting ahead?" He was tenured at Wharton while still in his twenties, and has received the Excellence in Teaching Award for every class that he has taught. He is the founder and host of the Authors@Wharton speaker series, and co-director of Wharton People Analytics. He curates the Next Big Idea Club along with Susan Cain, Malcolm Gladwell, and Dan Pink, handpicking two new books each quarter for subscribers and donating 100% of profits to provide books for children in under-resourced communities. He is also the cofounder of Givitas, a knowledge collaboration platform that makes it easy to give and receive help in five minutes a day, and an angel investor in startups in HR and culture, technology, and consumer products. Grant earned his Ph.D. in organizational psychology from the University of Michigan, completing it in less than three years, and his B.A. from Harvard University, magna cum laude with highest honors and Phi Beta Kappa honors.
Samuel Driessen
TEVA Pharmaceuticals
Sam is leading a global team responsible for Teva's commercial digital platforms and operations. He has many years of experience in digital transformation, digital strategy, digital workplace, intranet, innovation, business process management, content management, content strategy, social media (strategy) and program/project management. He enjoys working in complex environments, working on complex projects and he’s also a big believer in working in co-creation.
Elizabeth Gabster
Optimizely
Elizabeth is the Global Lead of Strategy & Value Consulting at Optimizely, where she works with companies to measure and maximize the returns of their digital programs. She has advised C-suite clients across Europe and the US on their digital growth priorities. Prior to Optimizely, Elizabeth was a Senior Consultant at Google, and she holds an MBA from INSEAD.
Rosie Rice
Optimizely
Rosie is a Sr. Consultant at Optimizely, providing strategic guidance to help customers scale high-performing optimization programs and maximize value drivers.
Justin Anovick
Optimizely
Currently the Chief Product Officer at Optimizely, Justin is responsible for product strategy, product management and technology partners. Justin has a 20+ year career with experience in sales, pre-sales and professional services and experience with mid-size ($100+M) organizations.He tends to be more business-oriented than technical and has spent a lot of time helping to determine the best go-to-market strategies based on data, past experience, and what the field is seeing.Justin joined Episerver (now Optimizely) three years ago after leading product strategy at Verint. He is known as a creative thinker who knows how to present a compelling story and provides great leadership for his team. He also co-hosts their internal variety show "Episodes".Justin lives with his wife and kids outside of Charlotte, North Carolina.
Kirsten Allegri Williams
Optimizely
Optimizely empowers people to unlock digital potential as the leading Digital Experience Platform where I lead global marketing and communications as CMO. Prior to Optimizely, I was CMO for SAP SuccessFactors, the world's leading provider of technology solutions for Human Resources. In my career as a corporate storyteller, I rebranded and relaunched the digital presence of Ariba, another of SAP’s global software businesses, and led partnerships with the United Nations to help businesses everywhere forge sustainable supply chains. I am an advocate for women’s equality, diversity champion as a Filipino American and empowerment in the workplace. I'v been honored by many organizations including The Internationalist as a “Next 50” top marketer. I am a graduate of Santa Clara University with a B.S. in Political Science and B.A. in Music, and received my Master of Music degree from the Manhattan School of Music in classical voice and sustains a career as a critically acclaimed mezzo soprano. I work in New York City and live in New Jersey with my husband and two children.
Alex Atzberger
Optimizely
Alex Atzberger is the CEO of Optimizely, an Episerver company. Previously, Alex served as the President of SAP Customer Experience and as President of SAP Ariba, the world’s largest, most global business network.In addition, Alex successfully led SAP’s Markets Strategy, Competitive and Market Intelligence, and Global Pricing organization to help shape SAP’s 2015 strategy. A 13-year veteran of SAP, Alex began his career at McKinsey.Over the course of his career, Alex has developed a passion for customer empathy, turning skeptics into champions for change.His international background has predestined him to be a believer in diversity and the benefits of global business. He holds an MBA from Harvard Business School and a Bachelor of Science in Finance and International Business from New York University’s Leonard Stern School of Business. In 2013, Alex was selected as a Young Global Leader by the World Economic Forum.He lives with his wife and dogs in New York City.
Paul Gruffydd
Kin + Carta
Paul is a Technical director at Kin + Carta with a proven track record of technical delivery excellence across his 20+ years in the industry. In his role, Paul combines technical leadership, consultancy and technical architecture with hands-on development work across a range of technologies and platforms. He is recognised by colleagues and clients for his pragmatic approach and ability to break down complex technical concepts, making them understandable to a non-technical audience. With nearly 15 years experience of working with Episerver, Paul is a long-term active member of the Episerver development community and is a current Episerver / Optimizely MVP.
Ben Morgan
Avanade
Ben has 15 years of sales, delivery, advisory, strategy and agency leadership within Digital. In 2018, Ben joined Avanade’s thriving digital marketing practice to lead global go-to-market strategy and sales enablement programs. He has since progressed to leading the European Digital Marketing Practice across 12 countries. His specific area of interest is helping clients unlock their latent potential, to improve customer and employee experiences, brand value and engagement. The starting point is always the creation of a positive CX, that utilises a blend of creativity, innovation, and technology. This trio, along with some original and authentic consultancy, is the catalyst for positive organisational change.
Sponsoring Partners
Avandade, Inc.
Avanade’s digital marketing practice includes 1300 dedicated specialists and six delivery centers. The practice includes a mature experience design practice and 17 digital innovation studios that deliver life-changing digital experience thru the full suite of Optimizely technologies. By providing end-to-end services from advisory to technology implementation and managed services, more than 300 clients now deliver experiences that drive conversions, average order size, revenues, and loyalty.
Rightpoint
Rightpoint, a Genpact company is a global experience leader. Over 700 employees across 12 offices work with clients end-to-end, from defining and enabling vision, to ensuring ongoing market relevance. From whiteboard to roll-out, we help our clients embed experience across their operations from front to back office to accelerate digital transformation through a human-centric lens. Rightpoint has been recognized among the top customer experience consultancies in The Forrester Wave™: Customer Experience Strategy Consulting Practices, Q4 2020.
Valtech
Valtech is a global digital agency focused on business transformation. We enable clients to anticipate tomorrow’s trends and connect more directly with their consumers across digital and physical touch points, whilst optimizing time-to-market and ROI.
We deliver innovation with a purpose. While our expertise is experience design, technology and marketing, our passion is in addressing transformational business challenges for our clients. Challenges where we re-imagine the customer journey and build new connected experiences. Challenges where we make data work in this new era and help our clients transform the way they operate and optimize business-critical digital platforms for multichannel commerce and marketing.
From discovery to optimisation clients trust Valtech to remove complexity and deliver innovative, frictionless solutions that close the experience gap between customer expectation and reality.
We are a network of more than 3,500 makers, thinkers, marketers, creatives and developers spanning 5 continents with 47 offices in 17 countries, (Argentina, Brazil, Canada, China, Denmark, France, Germany, India, Mexico, Netherlands, Singapore, Sweden, Switzerland, UAE, Ukraine, United Kingdom, United States)
Optimizely
When Optimizely was acquired by Episerver in October 2020, the breakthrough combination transformed digital experience creation and optimization, enabling digital teams to replace guesswork with evidence-based outcomes. Episerver and Optimizely are uniting as one company, combining our existing products and solutions under the Optimizely name. We’re combining best-in-class companies, people and technology to realize a brand new company purpose. Optimizely is the leading Digital Experience Platform designed to help you unlock digital potential.
Optimizely
When Optimizely was acquired by Episerver in October 2020, the breakthrough combination transformed digital experience creation and optimization, enabling digital teams to replace guesswork with evidence-based outcomes.
Episerver and Optimizely are uniting as one company, combining our existing products and solutions under the Optimizely name. We’re combining best-in-class companies, people and technology to realize a brand new company purpose.
Optimizely is the leading Digital Experience Platform designed to help you unlock digital potential.
Contentsquare
Contentsquare empowers brands to build better digital experiences. Our experience analytics platform tracks and visualizes billions of digital behaviors, delivering intelligent recommendations that everyone can use to grow revenue, increase loyalty and fuel innovation. Founded in Paris in 2012, Contentsquare has since opened offices in London, New York, San Francisco, Munich, Tel Aviv and Tokyo. Today, it helps more than 700 enterprises in 26 countries deliver better digital experiences for their customers.
Kin + Carta
Kin + Carta is a global digital transformation business. Leveraging over 1,600 highly specialized technologists, strategists and creatives across four continents, we make the journey to becoming a digital business tangible, sustainable, and profitable. By combining deep industry expertise, data-intelligence, world-class engineering and seamless delivery, we're setting out to prove why it's time for a new approach to making progress.
Working with Episerver since 2005, our Gold Partner status recognises our product knowledge and implementation experience and we are very proud to have 2 EMVP's work with us.
Our experience spans all sectors and we’re able to deliver at scale, providing ongoing support for customers to ensure they receive maximum platform value. Our solutions span 6 continents, 100+ countries & 43 languages. Our impressive client list includes Unilever, Lexus, Farrow & Ball, LNER, EFL, Jockey Club, SunLife, NSPCC.